On Facebook, Think Twice and Click Once (or Not at All)
A scroll through a Facebook newsfeed can play Ping-Pong with your emotions. Inspiring and depressing. Funny and sad. Hopeful and hopeless. The ride can be dizzying. Take this heartbreaking news item, for instance: “Dog badly…
Business Owners: 5 Ways to Thrive on Social Media
Each year, at my previous organization, we would recognize individual business owners who went above and beyond to help us spread our message on social media. Monitoring social media activity throughout the year and then…
4 Keys to a Strong Social Strategy
A solid social strategy is crucial for today’s business owners. Actually, a strong business strategy is what’s most important. Your social strategy should complement your overall business plan. It should serve as a tool to…
Social Media Icon Awards
The USANA social media department is nearing its six-year anniversary. I am proud of what the team has accomplished over that time, and we’ve been recognized by many third-party organizations for the work we do….
Social Media, Beer in San Diego
I traveled to San Diego recently to attend Social Media Marketing World, a premiere conference designed to pull together the world’s top social media professionals. You can read a few of my takeaways in a…