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Social Storytelling Brand Building • Strategic Communications
View or download Tim’s résumé.

Tim Haran DigitalHello and welcome. I’m Tim, an experienced marketing and communications professional with expertise in social storytelling and digital brand-building strategy.

I formed Tim Haran Digital, LLC in 2017. Prior to that, I helped launch the USANA Health Sciences social media department in 2008. For nearly a decade I directed the company’s expansive social media presence, which had grown to 90 web properties and more than 750,000 followers/subscribers globally.

Strong storytelling is central to successful cross-platform communication campaigns and strategies. I’m passionate about identifying and crafting compelling, multimedia stories.

I did that first as a journalist and most recently as a digital communications professional in the health and wellness industry. Understanding audiences online is critical. I’m experienced in creating timely and engaging content that drives target audiences to take action.

Digital specialities

  • Brand journalism
  • Social media content marketing
  • Public speaking, live training (in person and via webinar)
  • Online content optimization
  • International strategic communication
  • Video content creation/editing/production
  • Community management via digital media
  • Athlete, spokesperson promotion
  • Content creation/management in a regulated environment (FTC/FDA)
  • Interviewing, writing, reporting

Career notes

  • Wrote and implemented a comprehensive social strategy and worked to integrate award-winning social media campaigns into broader corporate initiatives
  • Oversaw a social portfolio that included a 2,500-post corporate blog as well as dozens of market-specific Facebook pages, Twitter streams, Instagram feeds, YouTube channels, and other social sites
  • Directed a distinguished team of digital marketing and communications professionals and collaborated to achieve corporate goals
  • Helped build from the ground up the award-winning What’s Up, USANA? blog, a dynamic website with more than 6 million views. It was inducted into the PR News Platinum Hall of Fame in 2014.
  • Identified and curated employee- and reader-generated content and regularly interacted with global audiences (with SEO and web best-practices in mind)
  • Coordinated with key influencers, including celebrity and athlete endorsers, to create social content designed to promote brand and product awareness
  • Reported exceptional growth in social media viewership and engagement at USANA and provided quantifiable analytics to demonstrate a solid return on investment
  • Served as a sought-after corporate speaker in educating audiences worldwide via live events, online webcasts and through third-party articles

USANA’s social team was named Best Social Media Team in the 2014 PR News Social Media Icon Awards, beating out such companies as Cisco and Lockheed Martin. I have been named Social Media Professional of the Year (2014), Digital Communicator of the Year (2010) and Blogger of the Year (2010) by PR News.

Additional information

Prior to joining USANA, I worked as a reporter and editor in traditional and new media. I received a bachelor’s degree in communications from Westminster College and earned a master’s in journalism from the University of California at Berkeley.

When I’m not working, I enjoy cheering for the 2016 World Series champion Chicago Cubs, reading nonfiction and spending time with my wife (Amy) and dog (Wrigley). I am an avid homebrewer and craft beer enthusiast.